During the last few months, I have been working on finding a new way to produce photoreal images of clothes and other products made of cloth, such as furniture. Traditional workflows have given decent results, but the production has been really time consuming. As a result, traditional photo has been a more cost effective solution in most situations.
However, I have now developed a workflow that combines a number of different techniques. The result is pretty good, and the time (cost) to produce images has been cut significantly and is now comparable to that of traditional photo.
The biggest benefit from using 3D instead of photo for clothing images is probably the possibility to easily try different colors, materials, prints, poses etc. It is easier to get clean images, especially if one want clothes only without a model. And the client don´t even need a physical sample of the product to start producing marketing material! Now one can launch a collection using photoreal images for the web, print, ads etc months before the first physical samples show up.
A comparison between different cloths and how they drape differently. A “stiffer”, heavier cloth compared to thinner cotton: