Imagine an interior or kitchen design company planning for a advertising campaign or a new brochure. They will probably need a lot of photos of their different kitchen lines, and all in different colors and in different setups. From large country style kitchens to small modern urban style kitchens. Building a kitchen, paint the walls, add all proppings etc takes a lot of time and will be quite expensive for just one photo. In 3D, we can do all that and more at a fraction of the price compared to photo. Changing colors and materials is as easy as pressing a button. You get the picture.
Here is an example I did a while ago, which by the way, was voted Image of the Week at well renowned Vismasters (yes, it is all 3D):